Heroes and Villains in Sainsbury’s Head office
July 13, 2007
Tuesday found me in Sainsbury’s head office for a talk by the Food Writers Guild. And in their reception, as you walk in are two cardboard cut outs. One of Batman, one of The Joker. See below…

Each holds a piece of paper on which reads:
Last week’s supplier Villains
* Colgate Palmolive
* Heinz
* Meadow Farm
* Manor Bakeries
* Branded Drinks
Last week’s supplier heroes
* Dr Oetker Ltd
* Lactalis
* Cranswick Country Foods
* Fresh Packed Chilled Foods
* Nestle Purina Pet Care
Now I for one would be interested to know what you have to do or not do to be either a hero or a villain. Sainsbury’s has had a spot of bother with one certain supplier recently, I wonder if the villainous companies know they’re thought of as such? Anyone from Sainsbury’s care to comment..
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