More logo bafoonery with the news that Barclays are to drop their ‘Tutonic looking’ eagle logo lest it offend the mild mannered Dutch who proabbly couldn’t care less. Ditch it because you don’t like it, or that you want to create someting new, but don’t ditch it because it may offend… customers are offended by sloppy service and outrageous bank charges, not this surely?! Also, there’s a reason for the eagle, from Barclay’s history page “1728 Freame and Gould move to 54 Lombard Street at the sign of the Black Spread Eagle.”
Furthurmore plenty other country in Europe neigh the world has used the eagle at somepoint, including the dutch town of Berg en Terblijt.
Looking at the list of FTSE 100 top 30 Co.’s with a large market cap it’s worth noting that Royal Dutch Shell, BP, Barclays, Lloyds, and BAT are the only ones to use anythign from the natural world in their branding…
| 1 |
Royal Dutch Shell |
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| 2 |
BP |
 |
| 3 | HSBC |  |
| 4 | GlaxoSmithKline |  |
| 5 | Vodafone Group |  |
| 6 | Royal Bank of Scotland Group |  |
| 7 |
Barclays plc |
 |
| 8 | HBOS |  |
| 9 | AstraZeneca |  |
| 10 | Anglo American |  |
| 11 |
Lloyds TSB |
 |
| 12 | Tesco |  |
| 13 |
British American Tobacco |
 |
| 14 | Rio Tinto Group [1] |  |
| 15 | Diageo |  |
| 16 | BT Group |  |
| 17 | Xstrata |  |
| 18 | BG Group |  |
| 19 | BHP Billiton [2] |  |
| 20 | Aviva |  |
| 21 | Standard Chartered |  |
| 22 | National Grid |  |
| 23 | Unilever [3] |  |
| 24 | SABMiller |  |
| 25 | Prudential |  |
| 26 | Reckitt Benckiser |  |
| 27 | Imperial Tobacco Group |  |
| 28 | BAE Systems |  |
| 29 | Scottish and Southern Energy |  |
| 30 | Centrica |  |
| 31 | Marks & Spencer |  |
| 32 | Cadbury Schweppes |  |
| 33 | Scottish Power [4] |  |
| 34 | Land Securities |  |
| 35 | Legal & General |  |
