Comments on: Creative of Tonbridge Wells http://eyedropper.co.uk/2007/06/08/creative-of-tonbridge-wells/ Who do you believe, me or your own eyes? - Groucho Marx Fri, 16 Jul 2010 21:19:45 +0000 hourly 1 http://wordpress.com/ By: Frankie Roberto http://eyedropper.co.uk/2007/06/08/creative-of-tonbridge-wells/#comment-882 Frankie Roberto Fri, 08 Jun 2007 23:10:21 +0000 http://eyedropper.wordpress.com/2007/06/08/creative-of-tonbridge-wells/#comment-882 See http://www.frankieroberto.com/weblog/769.xhtml (in lieu of a trackback) See http://www.frankieroberto.com/weblog/769.xhtml (in lieu of a trackback)

]]> By: Frankie Roberto http://eyedropper.co.uk/2007/06/08/creative-of-tonbridge-wells/#comment-880 Frankie Roberto Fri, 08 Jun 2007 19:54:50 +0000 http://eyedropper.wordpress.com/2007/06/08/creative-of-tonbridge-wells/#comment-880 I hear you about how rubbish most of the alternative submitted logos are - and how we're a bunch of complainers who would have complained about the £400,000 even if everyone loved the logo. It still sucks though. I think it's interesting how, if you read deep into the 2012 literature, they had wanted the official logo (and Olympic rings, and even a bunch of words) to be highly protected, to maximise sponsorship revenue, but how there would be an 'alternative logo' which could be used more freely by 'grassroutes groups', without asking for permission. Presumably this is the 'template' that they've asked people to submit designs using. In actual reality though, the designs that people have submitted to newspapers and the BBC have made free use of the 2012 logo and the Olympic rings - often in a way that mocks the logo. It seems that it's impossible to enforce 'protection' over a logo for a publicly-funded event after all... I hear you about how rubbish most of the alternative submitted logos are – and how we’re a bunch of complainers who would have complained about the £400,000 even if everyone loved the logo.

It still sucks though.

I think it’s interesting how, if you read deep into the 2012 literature, they had wanted the official logo (and Olympic rings, and even a bunch of words) to be highly protected, to maximise sponsorship revenue, but how there would be an ‘alternative logo’ which could be used more freely by ‘grassroutes groups’, without asking for permission. Presumably this is the ‘template’ that they’ve asked people to submit designs using.

In actual reality though, the designs that people have submitted to newspapers and the BBC have made free use of the 2012 logo and the Olympic rings – often in a way that mocks the logo.

It seems that it’s impossible to enforce ‘protection’ over a logo for a publicly-funded event after all…

]]>